Title: ConvertNow Analytics
Author: Prateek Zare
Published: <strong>2026-09-07</strong>
Last modified: 2026-09-18

---

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![](https://ps.w.org/convertnow-analytics/assets/banner-772x250.png?rev=3698791)

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# ConvertNow Analytics

 By [Prateek Zare](https://profiles.wordpress.org/prateekzare/)

[Download](https://downloads.wordpress.org/plugin/convertnow-analytics.1.4.1.zip)

[Live Preview](https://tt.wordpress.org/plugins/convertnow-analytics/?preview=1)

 * [Details](https://tt.wordpress.org/plugins/convertnow-analytics/#description)
 * [Reviews](https://tt.wordpress.org/plugins/convertnow-analytics/#reviews)
 *  [Installation](https://tt.wordpress.org/plugins/convertnow-analytics/#installation)
 * [Development](https://tt.wordpress.org/plugins/convertnow-analytics/#developers)

 [Support](https://wordpress.org/support/plugin/convertnow-analytics/)

## Description

Most analytics tools count anything that runs JavaScript, so a self hosted counter
can report several times the traffic a site really has. Screenshot services, uptime
checks, SEO auditors and a growing crowd of AI agents all run a full browser now.

ConvertNow counts people. A pageview has to render on screen, then somebody has 
to move, scroll, tap, or stay for two seconds. It also has to come from somewhere
people actually read from, not a cloud data center. Everything refused is kept, 
named, and shown to you under Filtered Traffic, never quietly dropped.

**AI and machine traffic, measured, not mixed in**

Nobody else treats this as the main event. ConvertNow gives you a chart of people
against machines, the pages GPTBot, ClaudeBot and the other crawlers read most, 
the assistants that actually send readers to you, what every refused request was
and when it came, and a Proof of Presence report that shows what convinced the plugin
each counted view was real. A crawler is never a visitor, and an assistant fetching
a page on somebody’s behalf is interest, not attendance.

**Everything else you expect**

Visitors, visits, views, real bounce rate and time on page. Pages, entry and exit
pages, referrers, channels, campaigns, countries, languages, browsers, devices. 
Goals, funnels, journeys, retention, segments and cohorts. Traffic by author and
content type. WooCommerce and Easy Digital Downloads revenue attributed to the visit
behind it. A weekly email, a shareable read only dashboard, CSV and JSON export.

**Runs on your own database**

No account, no key, no external service, no tier held back. The tracker inlines 
into the footer at about 1.5 KB. Raw hits roll up into daily summaries hourly, so
a year of history costs the same queries as a day. Every chart is plain SVG.

**Private by design**

No cookies, no localStorage, no persistent identifier. Visitors are a one way hash
of IP, user agent and a salt that rotates daily, so nobody is followed past midnight.
Raw IP addresses are never stored. Refused requests are stored as counters only:
a date, an hour, a kind, a published name, a path on your site. Never an address.

**Links**

 * [convertnow.tools/convertnow-analytics](https://convertnow.tools/convertnow-analytics/)
   for docs and screenshots
 * [contact@convertnow.tools](https://tt.wordpress.org/plugins/convertnow-analytics/contact@convertnow.tools?output_format=md)
   or [prateekzare@gmail.com](https://tt.wordpress.org/plugins/convertnow-analytics/prateekzare@gmail.com?output_format=md),
   both reach me

### External services

ConvertNow uses no external service for anything it does. There is one optional 
service, off by default, described in full below.

Tracking, reporting, goals, funnels, journeys, retention, segments, cohorts, insights,
country lookups and exports all run on your own server against your own database.
There is no activation call, no licence check and no key. Nothing about your visitors
ever leaves your site under any setting.

**Optional: anonymous usage reporting (off by default)**

If, and only if, you switch this on, the plugin sends one report a month to convertnow.
tools, the author’s site, at `https://convertnow.tools/wp-json/cnwa-hub/v1/report`.
It exists so the author can see which versions are in use and how the plugin is 
actually being used, and it is used for nothing else.

It is off on every install. You are asked once, on the plugin’s own screen, with
the exact payload from your site shown to you before you decide. Declining is remembered
permanently. If you never answer, nothing is ever sent. You can switch it on or 
off at any time in Settings  Data retention  Anonymous usage report, and switching
it off removes the scheduled event immediately.

This is the complete payload, and there is nothing else in it:

 * Your site address and site name
 * The date this plugin was first activated on your site
 * Your total pageviews and total visitors for the last 30 days, as two numbers
 * The ConvertNow, WordPress and PHP versions, and your site locale

It contains nothing about your visitors: no page paths, no referrers, no IP addresses,
no visitor hashes, no user accounts, no email addresses, no post or page titles.
The request is sent once every 30 days, non blocking, and a failure is silent.

Terms of service: [convertnow.tools/terms](https://convertnow.tools/terms/). Privacy
policy: [convertnow.tools/privacy](https://convertnow.tools/privacy/).

The country lookup tables ship inside the plugin as plain text files and are read
from disk. There is nothing to download and nothing to import.**Links**

 * Plugin home page: [convertnow.tools/convertnow-analytics](https://convertnow.tools/convertnow-analytics/)
 * Support by email: [contact@convertnow.tools](https://tt.wordpress.org/plugins/convertnow-analytics/contact@convertnow.tools?output_format=md)
 * The author directly: [prateekzare@gmail.com](https://tt.wordpress.org/plugins/convertnow-analytics/prateekzare@gmail.com?output_format=md)
 * Support forum: [wordpress.org/support/plugin/convertnow-analytics](https://wordpress.org/support/plugin/convertnow-analytics/)
 * Leave a review: [wordpress.org/support/plugin/convertnow-analytics/reviews](https://wordpress.org/support/plugin/convertnow-analytics/reviews/)

Both addresses reach the same inbox. Email is usually the faster of the two; the
forum is the better place for anything another user might hit as well.

**Bundled data**

IP Geolocation by [DB-IP](https://db-ip.com), used under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/).

Data centre detection reads two plain text tables built from the [X4BNet datacenter lists](https://github.com/X4BNet/lists_vpn),
MIT licensed, plus a short supplement of documented cloud supernets: `assets/data/
dc-ipv4.csv` and `assets/data/dc-ipv6.csv`, in the same boundary format as the country
tables. The build script is `tools/build-dc-tables.py` in the development sources.

Country lookups read two plain text tables built from the DB-IP IP to Country Lite
database: `assets/data/geo-ipv4.csv` and `assets/data/geo-ipv6.csv`. Every line 
is one boundary, written as an uppercase hex address prefix and an ISO 3166-1 alpha-
2 country code, so both files can be opened and read in any text editor. The world
map outlines are plain JSON path data at `assets/data/world.json`. Nothing in the
plugin is compiled, minified or obfuscated.

## Screenshots

[⌊The Overview: visitors, visits, views, bounce rate and time on page, with the 
chart's optional trend, average, unusual-day and forecast layers switched on⌉⌊The
Overview: visitors, visits, views, bounce rate and time on page, with the chart's
optional trend, average, unusual-day and forecast layers switched on⌉[

The Overview: visitors, visits, views, bounce rate and time on page, with the chart’s
optional trend, average, unusual-day and forecast layers switched on

[⌊Filtered at a Glance: people against machines, what was refused and why, when 
machines come, and the pages they fetch most⌉⌊Filtered at a Glance: people against
machines, what was refused and why, when machines come, and the pages they fetch
most⌉[

Filtered at a Glance: people against machines, what was refused and why, when machines
come, and the pages they fetch most

[⌊AI at a Glance: which assistants send people, what they were sent to, and the 
pages the models are reading⌉⌊AI at a Glance: which assistants send people, what
they were sent to, and the pages the models are reading⌉[

AI at a Glance: which assistants send people, what they were sent to, and the pages
the models are reading

[⌊Proof of Presence: every counted view grouped by what proved a person was there⌉⌊
Proof of Presence: every counted view grouped by what proved a person was there⌉[

Proof of Presence: every counted view grouped by what proved a person was there

[⌊Pages at a Glance: what gets read, where visits begin and where they end⌉⌊Pages
at a Glance: what gets read, where visits begin and where they end⌉[

Pages at a Glance: what gets read, where visits begin and where they end

[⌊Referrers at a Glance: channels, search engines and social networks together⌉⌊
Referrers at a Glance: channels, search engines and social networks together⌉[

Referrers at a Glance: channels, search engines and social networks together

[⌊Campaigns at a Glance: UTM sources, mediums and campaigns in one place⌉⌊Campaigns
at a Glance: UTM sources, mediums and campaigns in one place⌉[

Campaigns at a Glance: UTM sources, mediums and campaigns in one place

[⌊Geographic at a Glance: countries and languages, with a world map⌉⌊Geographic 
at a Glance: countries and languages, with a world map⌉[

Geographic at a Glance: countries and languages, with a world map

[⌊Goals, with the builder open: each rule reads back in a sentence and says how 
many of your pages it matches⌉⌊Goals, with the builder open: each rule reads back
in a sentence and says how many of your pages it matches⌉[

Goals, with the builder open: each rule reads back in a sentence and says how many
of your pages it matches

[⌊Settings: the presence rule, the bot filter level, data retention and the weekly
summary email⌉⌊Settings: the presence rule, the bot filter level, data retention
and the weekly summary email⌉[

Settings: the presence rule, the bot filter level, data retention and the weekly
summary email

## Installation

From your dashboard:

 1. Go to **Plugins  Add New** and search for **ConvertNow Analytics**.
 2. Click Install Now, then Activate.
 3. Open **ConvertNow** in the admin menu. Data starts appearing immediately.

Or by hand:

 1. Upload the `convertnow-analytics` folder to `/wp-content/plugins/`.
 2. Activate it from the Plugins screen.
 3. Open **ConvertNow** in the admin menu.

Either way that is it. No key, no account, no configuration. Country data is built
in, so the map and the Countries panel fill in on their own. Your own visits are
not counted while you are logged in as an administrator or editor, which is why 
the numbers stay at zero until real traffic arrives.

## FAQ

### Do I need an account or a licence key?

No, and there is nowhere to put one. There is no account, no key, no activation 
and no paid tier. The plugin contains no code that makes an outbound request, so
there is nothing to opt out of either.

### Why are my numbers lower than Jetpack, Google Analytics or my host’s stats?

Four ordinary reasons, in the order they usually matter.

 1. **You installed it partway through the period.** Days before the install are empty
    because nothing was recorded then, not because they were quiet.
 2. **Administrators and editors are not counted**, by default. Your own visits, and
    your team’s, are missing on purpose. Settings  Tracking changes it.
 3. **Do Not Track.** If that setting is on, those readers are dropped entirely, and
    most other tools ignore the signal. New installs default to off; a site upgrading
    from an earlier version keeps it on until changed.
 4. **Bots.** ConvertNow refuses crawlers, monitors, previewers and AI training bots
    before a row is written. Some tools count a share of them, which raises their numbers
    rather than lowering yours.
 5. **A pageview needs a person.** The page has to render on screen and then somebody
    has to move, scroll, tap, type, or stay on it for two seconds. Anything that fetched
    the page and ran the script without a person behind it is not counted, and a good
    deal of what reads the web does exactly that. Filtered Traffic shows you exactly
    what was left out, so a low number can be checked rather than believed.

If the gap still looks wrong after that, the usual cause is the beacon being blocked:
a security plugin that hardens `/wp-json/`, or a firewall rule. Since 1.2.0 the 
plugin retries on a front end URL when that happens, and counts readers with no 
JavaScript at all.

### Will data centre filtering drop my VPN readers?

Some of them. A VPN whose exit sits in a cloud range looks the same as a headless
browser on that range, and the plugin cannot tell the two apart by anything they
send. Those readers are counted under Filtered Traffic as Data centre address rather
than lost, so you can see how many there are, and Settings, Tracking, Accuracy and
privacy has the switch if the number is bigger than the machines it keeps out.

### How do you tell an AI visitor from an AI crawler?

They arrive by completely different routes and are handled at different points. 
A crawler identifies itself in the user agent, and GPTBot, ClaudeBot, CCBot, PerplexityBot,
Bytespider, Applebot and Amazonbot are all refused by the collector before a row
is written, so they never become traffic. A visitor is a browser carrying a referrer
from an assistant’s own domain. Only the second one reaches the AI screens, which
is why every figure there is a person who read an answer and followed the citation.

### An assistant is missing. Can I add it?

Yes, with the `cnwa_ai_sources` filter. Each entry is a pattern matched against 
the referrer host and the name to show. The list is checked in order, so a narrow
host goes above a broad one.

### Is the AI insights screen actually AI?

It is statistics, and the screen says so at the bottom of every run. Least squares
fits for direction, median absolute deviation for outliers, share and concentration
comparisons against the previous period of equal length. It runs on your server 
against your own rows, no model is called and nothing leaves the site. The name 
reflects what the screen is for, reading your numbers the way an analyst would, 
not a claim about how it works.

### Will generating insights slow my site down?

It cannot touch your front end, because it only runs from the dashboard when somebody
presses the button. The run itself reads the selected period and the one before 
it across several dimensions, which on a large site takes a few seconds, and the
result is cached for five minutes so a second press costs nothing. Nothing runs 
on opening the screen.

### Can I count returning visitors?

Yes, but it is off by default. Settings  Tracking  Visitor recognition widens the
salt window from one day to 30, 90 or 365 days, or to never, where the same person
is recognised for as long as the raw rows are kept. Until you change it the salt
rotates daily and a reader returning tomorrow is a new visitor, which is the honest
default for a plugin that stores nothing on the reader’s device. Widening it changes
what you are doing with visitor data, so update your privacy disclosures before 
you do.

### Does it work with caching plugins?

Yes. The beacon is client side and posts to a REST endpoint, so a cached HTML page
still reports its own view.

### Why do my visitor counts differ from other analytics tools?

ConvertNow filters bots aggressively and counts a visitor as unique within a single
day. Tools that use persistent cookies count differently. Neither number is wrong,
they measure different things.

### Where is my data stored?

In your own WordPress database, in nine tables prefixed `cnwa_`. Deleting the plugin
removes all of them. The country lookup table is a read only file inside the plugin
folder and holds nothing about your visitors.

**Clicks, downloads and searches**

On from the moment you install, because a Clicks screen that stays empty until you
find a switch is a setup step, and the plugin promises none. A click is one row 
per interaction rather than per page, so events keep their own retention window,
ninety days by default, which keeps the table bounded. Each type can be switched
off on its own:

 * Outbound links, with the destination and the domain
 * File downloads, matched by extension
 * Email and phone links
 * Anything you name with a CSS selector, labelled by `data-cnwa-label` or its own
   text
 * Page views that returned a 404, and the pages that linked to them
 * What people typed into your search box

The last two are effectively free: they ride along with a page view that is already
being recorded, so they cost one row and no extra request. Broken links and empty
searches are usually the fastest wins on any site. The settings screen shows what
event capture costs on your site, from your own traffic over the last thirty days.

**Notes on the chart**

A spike six weeks ago is just a shape unless something tells you what it was. Mark
the day you redesigned, sent the newsletter or changed your prices, and the note
stays on the chart with the traffic it explains. They are stored in one option row,
so there is no table and nothing left behind.

**A weekly email**

Last week against the week before, your five most read pages and five biggest sources,
in an email you can read in fifteen seconds. It comes from your own site, contains
no tracking pixel, and reads from the daily summaries, so it costs the same whether
you had a hundred visitors or a million. Off until you ask for it, and there is 
a button to send one now and find out whether email leaves your site at all.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“ConvertNow Analytics” is open source software. The following people have contributed
to this plugin.

Contributors

 *   [ Prateek Zare ](https://profiles.wordpress.org/prateekzare/)

[Translate “ConvertNow Analytics” into your language.](https://translate.wordpress.org/projects/wp-plugins/convertnow-analytics)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/convertnow-analytics/),
check out the [SVN repository](https://plugins.svn.wordpress.org/convertnow-analytics/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/convertnow-analytics/)
by [RSS](https://plugins.trac.wordpress.org/log/convertnow-analytics/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.4.1

Charts that disagreed with the numbers above them now agree. The trend on every 
AI screen was drawing its summarised days and silently dropping the current one,
so AI at a Glance showed a headline of twenty four views above a line that added
up to twenty one, and the line fell to zero on today whatever the traffic was. The
same gap left today out of the stacked charts on Authors, Landing Pages and Exit
Pages. Both are fixed, and the trend, the ranked rows and the stacked chart on every
screen are now checked against each other.

Biggest assistant was measuring its share against the whole site rather than against
assistant traffic, so a single assistant sending every AI visit on the site was 
reported as 0%. It now reads as a share of the views it is a share of.

The weekly summary email no longer loses a week to a mail server having a bad hour.
The week was being marked as sent before wp_mail was asked, and a refusal left it
marked, so the email never went and nothing said why. A refused send is now retried
on the following hourly runs, and the settings card says when the last one went 
out, or that the last one was refused and by what.

Count a view after offers one second again, alongside two, three, five and ten.

The four Maintenance buttons no longer shift sideways when one of them reports back:
the answer goes in a fixed slot below the row, so the button you were about to press
is still where you were looking. The same applies to the shared link and weekly 
email buttons.

On the screens a filter cannot reach, because a refused request carries no country
or device, the filter chips say so instead of sitting there looking active. Every
trend panel is now drawn by one piece of code, which is how the revenue one had 
quietly lost its download control.

#### 1.4.0

The human only release. Pageviews from data centre addresses are refused: two bundled
tables of cloud and hosting ranges, about 45,000 of them, let the collector tell
a headless browser on AWS from a reader at home even when everything else about 
the request looks right. It is on by default and switchable in Settings, and the
refused requests are counted under Filtered Traffic as Data centre address. A pageview
now waits two seconds for a reader who does nothing, up from one, and only trusted
device events count as an interaction: a click dispatched by script proves nothing.
A page that merely stayed on screen in a browser that also reports oddly is refused
and filed as headless, and Headless Chrome is recognised from its client hints even
under a rewritten agent string. Settings gains an interaction only rule for sites
that want the strictest count there is.

Filtered Traffic is rebuilt. Refused requests are now counted by hour and by page
as well as by name, so the screens carry a dated chart with an axis, an hourly chart
for today, a stack of what the traffic was over time, a chart of people against 
machines, the pages machines fetched most, and when in the day they come. AI Visibility
gains Pages AI Reads, the pages the models are fetching, next to the pages assistants
send people to. Proof of Presence shows every counted view by what proved a person
was there, and the Overview carries a Not people card. The weekly email says how
much was refused.

Setup is now nothing: click, download, contact link, missing page and site search
capture are on from install, and the settings screen shows only what matters, with
the fine tuning folded away on its most accurate defaults. Saving one settings form
can no longer reset a field on another, and the delivery settings (script mode, 
endpoint name, proxy header, allowed domains) finally have a save button of their
own. The weekly email sends on the first cron run on or after its day rather than
only on the day, so a quiet site no longer skips a week.

Bugs fixed: on a site without pretty permalinks every dashboard request was a 404
and the screens sat on Loading; the upgrade routine logged a database error on every
run under WP_DEBUG; the sidebar collapse button and the section dropdowns shared
a style, which left two controls fighting each other and pushed the menu off the
screen on tablets. The collapse button is gone and the sidebar is one menu with 
section dropdowns, becoming a single dropdown below 960 pixels. The engagement table
scrolls sideways on phones instead of widening the page.

#### 1.3.2

A pageview now has to prove somebody was there: the page has to render on screen,
and then either somebody does something on it or it stays in front of them. The 
collect endpoint no longer accepts anonymous POSTs, and a route change only counts
after an interaction. Expect lower numbers after this update, and nothing already
recorded is rewritten.

Everything refused is counted by name under Stats, so a low figure can be checked
rather than taken on trust. AI crawlers and AI assistant fetches are kept apart 
from each other and from your visitors: a person who follows a citation out of ChatGPT
is still a visitor, the machine that fetched the page on their behalf never was.

The bot list was also making the opposite mistake. It matched company names rather
than crawler names, so it refused the DuckDuckGo browser, Yandex’s and Naver’s phone
apps, Petal Search, the Pinterest app and anyone reading a page inside Slack: seven
of the fifty two real browsers now in the test set. There is one list instead of
two overlapping ones, it has to be able to name a machine before it will refuse 
it, and Do Not Track exclusions are counted so a site honouring that signal can 
see where its traffic went.

#### 1.3.0

Revenue reporting: WooCommerce and Easy Digital Downloads orders are read from the
shop and attached to the visit that produced them, across seven new screens. Correct
counting behind a page cache or a CDN, which was losing whole pages of traffic: 
the beacon now ships to everybody and exclusion happens on the collect request, 
page optimisers are told to leave it alone, and a shared CDN address no longer throttles
the site.

#### 1.2.3

Accuracy release, and your figures will get smaller. Four faults were inflating 
visitors and views: the no script image was counting machines, forwarded IP headers
were believed on sites with no proxy, a retried beacon could store the same pageview
twice, and bot filtering was an agent list and nothing else. All four are fixed 
and the stored history is cleaned in the background. Ranked reports also page and
search properly now, so a site with thousands of pages can see past the top twenty.

#### 1.2.2

An optional anonymous usage report, off on every install and never sent unless you
agree. You are asked once, shown the exact payload from your own site first, and
never asked again if you say no. Nothing about your visitors is included under any
circumstances.

#### 1.2.1

Data, then AI insights, runs a statistical read of the selected period on demand
and returns ranked findings with the figure and the confidence behind each one. 
Everything is computed on your own server against your own rows. Also adds an optional
longer visitor recognition window for counting returning readers, off by default.

#### 1.2.0

Fewer requests, and a beacon that stops when your host says stop: it reads 429 and
503, honours Retry-After, holds a budget per visit, and a page read now costs one
request instead of two with nothing lost. Counting is more complete too: readers
whose browser ran no JavaScript are recorded, a blocked REST route no longer means
lost traffic, and Do Not Track is no longer skipped by default on new installs.

#### 1.1.1

Deleting the plugin keeps your settings, your shared link and your history by default,
so updating by hand no longer wipes them. The AI screens now describe assistant 
traffic and nothing else, and authors, content types, assistants, cited pages and
campaigns can all be filtered on.

#### 1.1.0

AI Visibility: visits arriving from an assistant become their own channel with four
screens of their own, and Gemini is no longer miscounted as organic search. Four
optional statistical layers for the main chart, every one off until you switch it
on. Goals and funnels read their own rules back as a sentence and funnel steps can
be reordered.

#### 1.0.0

First public release. Editorial reporting is the point of it: traffic by author,
posts separated from pages and archives, and read depth per post. Real bounce rate
and time on page from an engagement beacon rather than guessed from timestamps. 
Cookieless, self hosted, no account, no API key and no paid tier.

## Meta

 *  Version **1.4.1**
 *  Last updated **20 сәгать ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.2 or higher **
 *  Tested up to **7.1.1**
 *  PHP version ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/convertnow-analytics/)
 * Tags
 * [ai traffic](https://tt.wordpress.org/plugins/tags/ai-traffic/)[analytics](https://tt.wordpress.org/plugins/tags/analytics/)
   [bot detection](https://tt.wordpress.org/plugins/tags/bot-detection/)[cookieless](https://tt.wordpress.org/plugins/tags/cookieless/)
   [privacy](https://tt.wordpress.org/plugins/tags/privacy/)
 *  [Advanced View](https://tt.wordpress.org/plugins/convertnow-analytics/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/convertnow-analytics/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/convertnow-analytics/reviews/)

## Contributors

 *   [ Prateek Zare ](https://profiles.wordpress.org/prateekzare/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/convertnow-analytics/)

## Donate

Would you like to support the advancement of this plugin?

 [ Donate to this plugin ](https://paypal.me/prateekzare16)