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Site Kit by Google – Analytics, Search Console, AdSense, Speed

Site Kit by Google – Analytics, Search Console, AdSense, Speed

Description

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.

Bringing the best of Google tools to WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

  • Easy-to-understand stats directly on your WordPress dashboard
  • Official stats from multiple Google tools, all in one dashboard
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google tools

Site Kit shows key metrics and insights from different Google products:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.

Installation

Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.

Installation from within WordPress

  1. Visit Plugins > Add New.
  2. Search for Site Kit by Google.
  3. Install and activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Manual installation

  1. Upload the entire google-site-kit folder to the /wp-content/plugins/ directory.
  2. Visit Plugins.
  3. Activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

After activation

  1. Visit the new Site Kit menu.
  2. Follow the instructions in the setup flow.
  3. Go to the main Site Kit dashboard which already displays key metrics from Search Console.
  4. Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.

FAQ

For more information, visit the official Site Kit website.

Is Site Kit free?

The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.

What are the minimum requirements for Site Kit?

In order to successfully install and use Site Kit, your site must meet the following requirements:

  • WordPress version 5.2+
  • PHP version 7.4+
  • Modern browser – Internet Explorer is not supported
  • Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.

Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.

Is Site Kit GDPR compliant?

When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.

By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Where can I get additional support?

Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.

Reviews

2024-11-05 1 reply
Let’s be honest here: we all use some form of tracking on our websites to gather statistics, and it’s more likely than not that we use Google services for that. For times immemorial, we have had all sorts of “SEO” plugins which would connect to the Google backend and extract statistics from there, format them according to some preferences, and present it to the website admins. Many, if not all, would also be paid products, in one way or another, some cheap, some terribly expensive. But Google Analytics has always been around, and it does a pretty decent job overall: after all, it’s the same set of data that Google uses to rank and validate your website. Talk about expert data! This comes straight from the source, so to speak: your website sends tracking data to Google, and you get the statistics they’ve collected. Simple. All you need to get these statistics properly formatted inside the WordPress admin panel is this absolutely-free-forever plugin from Google themselves. The Site Kit seamlessly connects your website and its existing tracking mechanism (whatever it might be; you can also create new ones if you wish, or migrate the old methods using cookies to a more modern methodology), and just uses Google technology end-to-end. No need for “intermediary plugins” of any sort; forget “statisti data collection” plugins that offer “a personalised view of your website and how you can improve it to achieve better SEO”. You don’t need any of those — because Google already does a very decent job of collecting and number-crunching any statistic that a website owner might need, and present it with nice graphics. Unless you have a very specific requirement — one that doesn’t rely upon just the constant trickling feed of information back to Google — you’re far better served with the Google “native” Site Kit… and since its free anyway… give it a try! (you can always remove it later, or combine it wither similar tools for furher information).
2024-10-22 1 reply
This plugin is very useful, it’s make easy to connect to google services and the dashboard is very useful to see basic metrics.
2024-10-17 1 reply
I had issues with plugin and contacted support on Wordpress forum. James Osborne helped me solved the problem. He is amazing.
Read all 890 reviews

Contributors & Developers

“Site Kit by Google – Analytics, Search Console, AdSense, Speed” is open source software. The following people have contributed to this plugin.

Contributors

“Site Kit by Google – Analytics, Search Console, AdSense, Speed” has been translated into 28 locales. Thank you to the translators for their contributions.

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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

1.139.0

Added

  • Add the Google sign-in button to the login screen. See #9337.
  • Add Top Device Driving Purchases Key Metric Widget. See #9162.

Enhanced

  • Add GA event tracking for user interactions with the No Audiences Banner and Info Notice. See #9496.
  • Add opt-in event tracking for an audience tile’s “Top content” metric area. See #9495.
  • Add Dashboard Sharing support to Analytics Conversion Reporting tiles. See #9377.
  • Improved the design of the User Input Questionnaire. See #9374.
  • Update requirement checks for notifications to have all selectors resolved correctly and efficiently. See #9351.
  • Update conversion reporting events synchronization to save detected and lost events. See #9342.
  • Add the setup form for the Sign in With Google module. See #9336.
  • Implement the ability to edit Sign in With Google settings. See #9334.

Fixed

  • Fix an issue that caused the visitor groups overlay notification to appear unexpectedly. See #9481.
  • Ensure the “Purchasers” default audience can be added to the audience selection when initially setting up the Audience Segmentation feature under the right conditions. See #9478.
  • Prevent rendering of the Audience Selection Panel before the feature is set up, ensuring it only renders after setup is complete. See #9475.
  • Ensure partial data badges display correctly when the connected Analytics property is in the partial data state. See #9474.
  • Fix an issue that caused the visitor groups visibility toggle to appear when the feature wasn’t yet set up. See #9473.
  • Handle insufficient permission errors correctly when attempting to create audiences via the Audience Segmentation Setup CTA Banner. See #9471.
  • Prevent console errors appearing when visiting the dashboard as a secondary admin or view-only user after the Audience Segmentation feature has been set up. See #9445.

See changelog for all versions.